Brainstorm technology can combine with other render engines like Unreal Engine to provide state-of-the-art hyper realistic scenes, that also integrate elements which are essential in broadcast operation, such as 3D data-driven motion graphics, charts and many other. Since its foundation in 1993 and with the creation of eStudio, Brainstorm has been at the edge of innovation in 3D and virtual studio technology, even pioneered the application of camera tracking to 3D real-time virtual set. Because what really makes the difference is to be unable to tell whether the images we are watching are real videos or digital renders.īrainstorm has been leading the way for virtual sets for more than 25 years. The current challenge in virtual set production is matching reality, creating, in real-time, a perfect, accurate version of reality which is undistinguished from reality itself. Virtual production is reshaping the way content is produced, not only for its obvious benefits in terms of saving production costs with virtual technology, but also for the increased storytelling possibilities it provides.
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